Client
Gieo Que
Year
2025
Deliverable
Visual LED, Concert
This is the artist named Hoang Thuy Linh, she is a Vietnamese Artist who aims for a fusion between tradition and modernity, full of culture but still cheerful and trendy. She’s having her mini concert, the agency was looking for a designer who understands the meaning and the overall theme that the song's message is being delivered to the audience, to design a background Visual LED for the concert that carries the attributes given.
The song “Gieo Quẻ” by Hoàng Thuỳ Linh carries the vibrant spirit of Vietnamese folk culture, especially drawing inspiration from the traditional practice of fortune casting. However, it is “renewed” through a modern, playful style filled with cheerful positive energy. Here, “casting fortunes” is no longer tied to superstition (mê tín); instead, it symbolizes planting faith, manifest for luck and peace — turns out to be a very contemporary message.
Cheerful, Celebrate the Culture, Tradition and Modern
Hoang Thuy linh
My inspos taken from both her music video and outsources. I want to go for her distinct style of colors with Bright – Radiant – Magical – A celebration of modern Vietnamese culture.
I also looked up for other Vietnamese patterns, such as the hand-woven mat, the Dong Son Bronze drum, the layers of clouds frame, a curtain representing the details on her wearable, but also representing the ritual vibe of fortune casting, along with that are the circular shapes representing the fortune crystal ball.
